Marketing Your Laser Therapy Business
Proven strategies to attract patients, build your reputation, and maximize the return on your laser therapy investment.
You've invested in professional laser therapy equipment—now it's time to make sure patients know about it. Whether you're adding laser therapy to an existing practice or building a new specialty, these marketing strategies will help you attract the right patients and grow your revenue.
A single new patient converted through marketing can represent $500–$3,000+ in treatment revenue. Most practitioners who actively market their laser services report full ROI on their equipment within 6–18 months. The strategies below cost little to implement but can dramatically accelerate your payback period.
Start With Your Existing Patients
Your current patients already trust you. They're the easiest audience to convert—and the most likely to refer others.
Mention laser therapy during relevant appointments. "Have you heard about our new laser treatment? It's been getting great results for patients with your condition."
Set up an informational display with brochures, before/after photos (with permission), and a tablet showing treatment videos.
Send an announcement to existing patients. Include what conditions it addresses, expected results, and an introductory offer.
Offer existing patients a free session or discount when they refer someone who books a treatment package.
Optimize Your Online Presence
When someone searches "laser therapy near me," you want to show up—and look credible when they click.
Create a page specifically for laser therapy. Include conditions treated, how it works, what to expect, pricing/packages, and a clear call-to-action.
Update your Google listing to include "laser therapy" in your services. Add photos of your equipment and treatment room. Respond to all reviews.
After successful treatments, ask patients to leave a Google or Yelp review mentioning their laser therapy experience specifically.
Target search terms like "[your city] laser therapy," "cold laser treatment [your city]," and condition-specific terms like "laser therapy for back pain [your city]."
Leverage Social Media
Social proof is powerful. Let potential patients see real results and understand how laser therapy works.
With patient permission, share before/after photos or videos. These perform extremely well and demonstrate real results.
Show a treatment in progress (with faces obscured if preferred). Let people see it's non-invasive, painless, and quick.
Post about the science behind photobiomodulation, which conditions respond best, and what makes your equipment special.
Video testimonials are gold. Even a simple phone recording of a patient sharing their experience can be incredibly persuasive.
Build Community Relationships
Strategic partnerships can provide a steady stream of referrals from people who already need your services.
Connect with physical therapists, orthopedic surgeons, sports medicine doctors, and massage therapists. Offer to be their laser therapy referral partner.
Offer to be the laser therapy provider for local athletic teams, CrossFit gyms, or running clubs. Athletes love fast recovery.
Host educational sessions for other healthcare providers. Explain the science, show the equipment, and discuss co-management opportunities.
Set up a booth at local health fairs, farmers markets, or community events. Offer free consultations or mini-demonstrations.
Strategic Paid Advertising
When you're ready to accelerate growth, targeted advertising can bring in patients actively searching for solutions.
Target people actively searching for pain relief, specific conditions, or laser therapy. Start with a small budget and scale what works.
Target by location, age, interests (health, fitness, chronic pain communities). Video ads showing treatments perform especially well.
Show ads to people who visited your website but didn't book. They're already interested—stay top of mind until they're ready.
Consider a "first treatment at reduced rate" offer to lower the barrier. Once patients experience results, they'll book full packages.
What to Say: Messaging That Converts
Focus on outcomes, not technology. Patients care about results, not wavelengths.
"Our Class 4 laser delivers 30 watts of 810nm infrared light using continuous and pulsed wave modes for optimal photobiomodulation."
"Get back to doing what you love—without pain. Our advanced laser therapy reduces inflammation and accelerates healing, often in just a few sessions."
Pricing & Packaging Strategies
Per-Session Pricing
Typical range: $50–$150 per session depending on treatment area, duration, and market.
Package Discounts
Offer 10–20% off when patients prepay for 6, 10, or 12 sessions. Improves compliance and cash flow.
Membership Model
Monthly membership for maintenance sessions (e.g., $99/month for 2 sessions). Creates recurring revenue.
Bundle With Services
Include laser as part of treatment plans (chiropractic adjustment + laser, PT session + laser) at a combined rate.
Track What Works
Ask every new laser therapy patient: "How did you hear about our laser treatment?" Track the answers. Double down on what's working, stop what isn't.
Need Marketing Materials?
We provide brochures, patient education sheets, and social media assets to help you market your laser therapy services. Ask us what's available for your equipment.